November 11th is Pepero Day! Peperos are cookie-like sticks dipped in chocolate. The Pepero company invented this holiday to sell more of their snack candies and it worked! School children all over Korea (and probably Japan, too) buy tons of Peperos and give them to their friends or in my case- to their teachers. Pepero Day is on November 11th because 11/11 resembles the silhouette of the stick-shaped snack.
As an adult, this feels ridiculous and I think most adults feel this way, but the kids love it. Matt told some of his students last week that Pepero Day was invented by the company. A few of them realized that this was a ploy on children to make more money and were outraged. Matt may have started a tiny Pepero revolution, but it will take a lot more to take on this day- PEPERO DAY! On Monday night, I saw a girl buy about twenty boxes of Pepero at the little mart near my apartment. All day there were freezing convenience store workers standing outside trying to hawk more Peperos. I laughed at them wrapped in blankets selling these candies after work (Disclaimer- I didn't laugh at their misfortune, just laughing because it wasn't really that cold.) Below is a photo of my Pepero stash received from students. I have even given some away already. Matt said he ate all of his at school and doesn't want to eat any more Peperos.